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Creating a solid sales page is the key to success. In this episode, you will discover the necessary secrets for: storytelling and the value of vulnerability and for crafting a sales page that sells.
Introduction
- This is the meat and potatoes of your Kickstarter campaign.
- If you do your promotion right, people will spend hundreds of hours looking at this page.
- A good page not only convinces them to back the project, but also to invite their friends to back the project.
Storytelling and the Value of Vulnerability
- You’re not crowdfunding a product, but a story.
- Frame the value of your potential product by telling a compelling story about WHY you are creating what you are creating and WHY it will make the world better.
- Make you laugh
- Educate you
- Entertain you… whatever.
- Be willing to be honest and vulnerable. You want your audience to RELATE to you.
- It’s ultimately NOT your story; it’s their story. Bring them into the story.
Crafting a Crowdfunding Sales Page that $ells
This is the heart of your campaign. The quality of your kickstarter page will be an amplifier on all your other efforts.
Elements of a sales page:
Project Image
- The first thing people will see on Pinterest, Facebook & Google Plus
- Consider paying for a logo/cover before starting your Kickstarter campaign.
- 99 Designs or Fiverr is cash is tight.
- This will pay for itself.
Project Title
- This is the only thing people will see in a Tweet.
- Think about SEO
- Provide a Clear Benefit
Category
- Only get to pick one so pick a child category. This should be pretty straight forward.
- If you are an author pick either fiction or nonfiction on Kickstarter
- Pick Writing on IndieGoGo
Short Blurb
- This is the larger font text right under the video shown within Kickstarter.
- 135 Characters on Kickstarter
- 160 Characters on Indiegogo
Funding Duration
- The benefit of short campaigns:
- Intensity,
- Faster money
- Less of the sagging middle.
- The benefit of long campaigns:
- More time to raise money.
- Time to make adjustments and make up for mistakes.
Project Location
- Kickstarter will show people projects near them.
- If you don’t live in a big city select the nearest big city. Give the answer you would if you are in a conference in another state and someone asks where you are from.
Page Copy
- Headings Headings Headings
- Zoomable
- Tell your story in images.
- You can change (improve) this as you go.
- FAQ
- Testimonials from others (Video).
- Your credibility. (Mary showed her books.)
- Other places on the web where you’ve discussed your topic. (Trust symbols)
- A gracious, thankful tone.
Risks and Challenges:
- Spend some time thinking about this. Failing to plan is planning to fail.
- Common Risks & Challenges:
- Launching on time
- Going over budget
Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers.