Do you ever feel like you Patreon has hit a plateau in terms of backing? Patreon CEO Jack Conte shared some research Patreon had conducted in a recent Hang Time. I was there and I have some highlights for you.
At the end of the episode, I have some exciting news, so stick around.
About The Research
They did data analysis on a bunch of Patreon campaigns that were at a plateau and then saw a big jump to see what they did.
How to Break Past the Patreon Patron Plateau
#1 Revamped tiers and benefits.
- They changed the benefits and tiers associated with their Patreon page.
- The system you have is perfectly designed to give you the results you are getting right now.
- Get rid benefits that don’t work.
- Add new benefits that do work.
#2 A large increase in the number of locked posts.
- Locked posts are highly motivating to potential patrons or patrons at lower tier levels.
- Take advantage of the teaser text that everyone can see. Let people know what they are missing out on.
#3 Limited Time Offer
- This creates a sense of urgency. Very powerful.
- Examples of what this could look like.
- Get featured in my next album/video/book whatever if you become a Patron by the end of the month.
- Limited Time Deal: Book Launch Blueprint Patrons Only Discount
#4 Patron Recognition
- Jack said, “If you use a person’s first name in a message to them, those patrons retain better.”
- One of the causes of a plateau is current patrons leaving at the same rate new patrons come on board.
- How do you retain your patrons longer? Say “thank you.”
- I think it is a great policy to message everyone a personal “thank you” after they become a patron. This can also trigger very fun and helpful conversations.
- People want to feel seen, noticed. A simple “I see you, I notice you” can make someone’s day. This stays with them and keeps them from wanting to drop out.
#5 Look at what fast-growing creators do and then copy them.
- In other words, stay subscribed to this show.
- Let me know if there is a Patreon page you want me to do a deep dive on.
#6 Poll Your Fans. Get to know them and what they want.
- Don’t assume you know what your patrons want.
- When we polled our Novel Marketing listeners, we found out nearly all of them were planning to independently publish.
- Poll them about what annoys them. In the Novel Marketing drip sequence, one email is all about pet peeves. As people answer that email with their pet peeves, we get a better idea of what is bothering them. This helps us craft solutions for those very pain points.
#7 What they didn’t see.
- Do to the fact that the research looked only at the patreon pages themselves, there is one thing they didn’t see I want to add to the list.
- Big promotions!
- Changes to the rewards, limited time offers, and large increases in limited posts all correlate with a big promotion.
- If you haven’t had a “pledge drive” in a while consider doing one to break the plateau.
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