Creating a solid sales page is the key to success. In this episode, you will discover the necessary secrets for: storytelling and the value of vulnerability and for crafting a sales page that sells.

Introduction

  • This is the meat and potatoes of your Kickstarter campaign.
  • If you do your promotion right, people will spend hundreds of hours looking at this page.
  • A good page not only convinces them to back the project, but also to invite their friends to back the project.

Storytelling and the Value of Vulnerability

  • You’re not crowdfunding a product, but a story.
  • Frame the value of your potential product by telling a compelling story about WHY you are creating what you are creating and WHY it will make the world better.
    • Make you laugh
    • Educate you
    • Entertain you… whatever.
  • Be willing to be honest and vulnerable. You want your audience to RELATE to you.
  • It’s ultimately NOT your story; it’s their story. Bring them into the story.

Crafting a Crowdfunding Sales Page that $ells

This is the heart of your campaign. The quality of your kickstarter page will be an amplifier on all your other  efforts.

Elements of a sales page:

Project Image

  • The first thing people will see on Pinterest, Facebook & Google Plus
  • Consider paying for a logo/cover before starting your Kickstarter campaign.
  • 99 Designs or Fiverr is cash is tight.
  • This will pay for itself.

Project Title

  • This is the only thing people will see in a Tweet.
  • Think about SEO
  • Provide a Clear Benefit

Category

  • Only get to pick one so pick a child category.  This should be pretty straight forward.
  • If you are an author pick either fiction or nonfiction on Kickstarter
  • Pick Writing on IndieGoGo

Short Blurb

  • This is the larger font text right under the video shown within Kickstarter.
  • 135 Characters on Kickstarter
  • 160 Characters on Indiegogo

Funding Duration

  • The benefit of short campaigns:
    • Intensity,
    • Faster money
    • Less of the sagging middle.
  • The benefit of long campaigns:
    • More time to raise money.
    • Time to make adjustments and make up for mistakes.

Project Location

  • Kickstarter will show people projects near them.
  • If you don’t live in a big city select the nearest big city. Give the answer you would if you are in a conference in another state and someone asks where you are from.

Page Copy

  • Headings Headings Headings
  • Zoomable
  • Tell your story in images.
  • You can change (improve) this as you go.
  • FAQ
  • Testimonials from others (Video).
  • Your credibility. (Mary showed her books.)
  • Other places on the web where you’ve discussed your topic. (Trust symbols)
  • A gracious, thankful tone.

Risks and Challenges:

  • Spend some time thinking about this. Failing to plan is planning to fail.
  • Common Risks & Challenges:
    • Launching on time
    • Going over budget
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